The One Thing

Today Aaron likens whale watching to finding focus in the business world.

While describing his family’s getaway retreat home on the Oregon Coast, Aaron likens the ocean to all of the thousands of things that grab our attention in the business world, which can become very overwhelming and directionless. Just as discovering the footprint while whale watching–honing in on specific patterns in the water–if we are able to focus on one, singular thing in business we will be able to find clarity as we discover the specific job that we are good at. It’s the simple act of simplifying that allows us to stay focused on what we’re good at by saying no.


“Keep looking up, and I’ll keep looking out.” –Aaron Young

Welcome to The Lookout Society Podcast, where Aaron shares a story from his life, then connects it with a business principle to pass on. This is his way of helping others that are also going down an entrepreneurship path as contributing members to society. As an added bonus, Aaron sometimes shares wonderful gems of Oregonian knowledge from his home state and weaves the passion he has for the community he lives in as an invitation for others to visit the Pacific Northwest.

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It’s OK to say no to a thousand different things. Look deep inside and ask that probing question of that one thing that will make life simple and fulfilled.




10348224_10203003818990177_8143585800154248690_nEach of The Lookout Society show notes are written by Natalie C. Martin


A life-long learner and unashamed history nerd, Natalie is a certified teacher in secondary education history and English turned stay at home mom. She is the mother of four energetic children all two years apart from 8 to 2 and recently celebrated her 11th wedding anniversary with the only boyfriend she ever had. After the kiddies are put to bed, she writes show notes as she continues to ignite her passion for writing and editing, fact checking and learning to make the world wide web a more educated place. When we learn that more gets accomplished when we replace “can’t” with “can” so many possibilities are opened to us. In the words of Rosie the Riveter, “We can do it!”

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